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  • We won't live with poverty

    We won't live with poverty

    Together we can eradicate poverty

Eradicating Poverty

We seek to play a part in poverty eradication and we cannot do it without you. We need your help to ensure that we touch as many lives as we can. Find out how to donate.


We have a team of volunteers who pledge their assistance and help us achieve our objectives. You can join the volunteer team.


The Em Love Foundation is a community of kind-hearted people who have come together in order to make a difference in our community. The purpose of EM Love is to reach out and lend a helping hand to make a difference in Namibia. This is by carrying out initiatives that touch the lives of the poor and by assisting charity organizations both known and unknown by the community to help create awareness.

The function of the EM Love Foundation is to formulate a bridge between those in need and those that want to help. We thus encourage volunteering and donating. These two aspects make us one big family. 

The EM Love Foundation, formally known as the Elias Mavis Love Foundation, is a charity foundation registered in the year 2016 as a section 21 company.

Its inception started with a charity initiative called Love is Charity, in 2012. Founded by Mavis Elias, who has a heart for children and a passion for doing charity work, it is with whom the idea originated. From small ideas such as the Love is Charity Fund-raiser which catered to 120 children from different orphanages, to the blanket initiative which catered to street children and to the hot chocolate outreach. It found its footing in the community and grew a large network of volunteers. Many citizens pledging their assistance in the form of donations and a helping hand. In its lifetime, it has touched lives in various charity initiatives with the largest being a national charity pop-up shop in collaboration with the Street Store.

Today it stands as a registered NGO, with 7 directors and a volunteer database of over 40. Although the initiative has been in assistance for years, there is a lot of room for growth and improvement. Having directors who help steer the vision of the foundation and volunteers who help make the vision a reality, there is a great deal of devotedness to making a difference. 


Our projects




The Street Store was launched in Cape Town (South Africa) and has spread across the globe. It looks to create a shopping experience for the less fortunate who are unable to fend for themselves as opposed to simply donating goods; we allow those who are living on the streets to decide what it is they would like to take off a rack. The Em Love foundation has adopted the Street Store model since the year 2016. To date the foundation has had 7 Street Stores in the following towns;

Windhoek, Gobabis and Walvis Bay.

We are forever grateful to our sponsors and volunteers;

Afterschool Multimedia, Energy 100fm, Readi Bites, Simply You Magazine, Get Graphics, Stuttafords, Khakane Shop, OAK Media, Rent-A-Drum and Ogopa Butterfly, St. Pauls College, Liquid Events and Total Swakopmund.

The Hot Chocolate Outreach

The Hot Chocolate Outreach


There has been a vast outcry for the underpaid workers in Windhoek. Many of whom live in the informal settlements at the outskirt s of Windhoek. They then walk to the city center in the morning hours before sunrise to make it to work on time. Additionally, they then have to walk in cold weather conditions in the winter, with little to no winter gear. It is from which the hot chocolate initiative was born, looking to feed those walking to work and hand them a warm cup of hot chocolate to endure the journey to work. It was held and hosted in 2015, near the Monte Cristo service station.

The Blanket Outreach

The Blanket Outreach


There is a great number of people who live on the streets in Windhoek. With many sleeping under bridges, on the streets and some in the bushes of the CBD. Windhoek can get unbearably cold in the winter and this come with no mercy to those living on the street. It is from which the blanket outreach was born which looked to ask donations/blankets from those that were willing to give. With a large collection of blankets, an evening outreach where blankets were delivered to those that sleep on the street. Touching over 60 or more street people.

The Love is Charity Fund-Raiser

The Love is Charity Fund-Raiser


Windhoek has plenty of Charity Organizations that go unnoticed, with care-takers taking it upon themselves out of their own free will to raise unfortunate children who have nothing. The fundraiser aimed to create a platform for awareness and call on those willing to help to come forth and donate. All donations were sub-divided and handed over to the charity organizations namely; Aunty Alice soup kitchen, Let the children come to me, OVC Hangara and S.O.S children village.  The donations were handed over at a charity fun day for the children, which saw over 120 children fed.

Become a volunteer!

Join the team and help make a difference.